With Christmas 2016 done and dusted, many retailers are reflecting on the season’s product winners and losers during the busy festive period.

With the continued increase in demand for tech gadgets like Ipads and Xboxes, robotic pets, hatchimals, life like dolls and nostalgic favourites that are reinvented with new inbuilt tech features (Furby with Bluetooth anyone…) it’s still reassuring to know that soft toys continue to be in strong demand over the Christmas period and treasured by kids of all ages.

 John Lewis’s popular Christmas ad featuring British Woodland animals and Buster the Boxer, saw the cute and cuddly soft toys for sale in store and online.  Many other retailers from pharmacies, to garden centres, department stores, gift shops and independents continue to stock their shelves with a range of plush toys, which continue to be ever popular with consumers.

Darren Ingram, Sales Director at Intelex Group says, “2016 has been another strong year of sales for us here at Intelex. Our objective is to continue to bring to market new innovative fully heatable toys, in a range of exciting and on trend characters to appeal to consumers of all ages.  Our latest ranges of Warmies® Cosy Pets, featuring pugs and westie toy puppies, to our British woodland creatures, and our more exotic characters including Warmies® dinosaurs and unicorns have been fantastic best-sellers in the run up to Christmas 2016.”

Soft toys continue to be adored by children of all ages. Whether its babies first stuffed animal toy, a classic teddy bear, a knitted toy hand-made by local artisans, or toys from the latest movies and story books like Minions or Bagpuss, soft toys can become the most treasured companions for many years to come.

The multi-functional nature of Intelex’s fully heatable Warmies® makes them inspired, great value gifts that provide children of all ages with a fun play toy by day and a brilliant bed-warming companion by night!  Warmies® are the ultimate snuggly toy that provides soothing warmth and comfort at bed-time.  Check out the full range of Warmies® now to find your favourite. 


Westie Cosy Pets heatable soft toy