Intelex Group, the creators of the Warmies® range of heatable soft toys, are delighted to announce the recent appointment of Mr. Scott Wehrs as President of their North American division, Intelex USA LLC.
Scott Wehrs is the former President and Chief Operating Officer of TY Inc. and during his 11 year tenure there he directed and managed the biggest plush explosion of our lifetime – Beanie Baby®, with sales of over a billion dollars per year.
Philip Gannon, the Founder of Intelex Group, says. “This new appointment is a real game changer for Intelex Group’s North American operations and signals the start of a very exciting new chapter for the business as a whole. Scott has a very unique set of skills, detailed industry knowledge and a real passion for consumer products and plush. His deep relationships with retailers across the giftware industry will undoubtedly help us to widen our distribution footprint and create significant growth opportunities for the Warmies® brand”.
Gannon continues – “There has recently been very strong demand from USA consumers for plush toys that have a ‘second function’ and Intelex Group’s adorable Warmies® range offers plush toys that have just that – not only are they very cute play things, they can be heated up in minutes to provide soothing warmth and comfort to children and adults alike. Warmies® are unique, innovative, cute and well-priced and they are already proven to be best-selling lines in all other territories that we are active in worldwide. With the appointment of Scott Wehrs as President of Intelex USA LLC, we have no doubt that we will be seeing very significant sales results very soon in the world’s largest consumer market”.
“I’m really excited to be heading up Intelex Group’s operations in America,” says Scott. “ The Warmies® range is just the sort of line I love to work with – they’re cute, innovative, and functional, truly well priced quality products. It’s good to know that they are already selling extremely well outside America and I really feel that the opportunity for Warmies® here is huge. I look forward to working with the Intelex team and our retail partners in creating something very special in the industry.”
Intelex Groups’ journey began in London in 1995 with the ambition to commercialise a new and innovative way to relieve everyday aches and pains. The revolutionary Hot-Pak® design was the first ever fully microwavable herbal heat pack to be sold in Europe and this led to the invention of Beddy-Bear®; the world’s first ever fully microwavable soft toy, followed by Slippies®; the world’s first ever fully microwavable slipper!
The company’s founder is an expert committee’s member on the BSI committee that introduced a safety standard for this category in 2004 and the company has an exemplary record for quality and safety spanning the past 20 years.
Intelex Group is currently selling Warmies® in over 40 territories worldwide, supplying an impressive list of 30,000 retailers. With the appointment of Scott Wehrs as President of Intelex USA LLC, it is likely that this figure is set to increase very sharply, very soon.