PRESS RELEASES

PRESS RELEASE March 2015

New Trade Website Coming Soon!


2015 has so far been a busy one for the Intelex team. We’re delighted to have recently celebrated our 20 year anniversary since the business was formed in 1995; we’ve also undertaken a major re-brand shifting all of our warming product ranges under the brand name “Warmies® to create a very powerful global brand. We’ve also pre-launched another 27+ new products at Spring Fair which will be available to buy from June 2015.

 

And it is about to get busier, with the launch of our totally new website announced for April.

 

The new website shall feature a new front-end design showcasing our categories and products in a new mega menu style structure. With enhanced search and filtering, better image display and access to our global distributors, we’ve also enhanced our press release section making it easier than ever for you to keep up to date with our latest news.

 

For our valuable trade customers, after log in through a password protected gateway, we offer a comprehensive trade resource area, where you can use our super quick excel order feature and simply place your quantities into an excel spreadsheet and upload this straight into the online shopping basket, designed to make ordering as fast and efficient as possible for our busy trade customers.


In your trade area, you will also be able to view your past order history, access and download all our Intelex product images and descriptions and download our latest catalogues. When shopping our product range, we show your trade price and the percentage margin earned when priced at RRP.


We cannot wait to launch our new website during April 2015 and we hope it will make dealing with Intelex online an absolute pleasure.


In the meantime, it’s business as usual at www.intelex.co.uk.

 

PRESS RELEASE February 2015

Claire’s Stores to Stock Intelex Group’s Warmies®


Intelex Group are delighted to announce that their fully microwavable Warmies® will be available to buy in selected Claire’s Stores across the UK.

 

Claire’s Stores Inc. is one of the world’s leading specialty retailers of fashion jewelry and accessories for young women, teens, tweens and kids. With a presence in 44 countries through 3071 company-owned or franchise stores, the retailer offers a broad and dynamic selection of unique merchandise, which now includes Intelex’s fun and functional heatable soft toy ranges which make a good fit for Claire’s fashion conscious young female audience.

 

Claire’s are currently featuring a wide selection of Intelex’s Warmies® exclusively online, including the perennially-popular Warmies® ‘Hooty and friends’ range including the on trend Furry Fox; the quirky and much loved Warmies® Socky Dolls characters; and the more recently launched Warmies® Craft Design range.

 

Claire’s will also be taking the Warmies® Cozy Plush Sheep and Warmies® Hooty owls into a selection of their UK high street stores.


Philip Gannon, founder of the Intelex Group says, “We’re delighted to see our Warmies® products taken up by Claire’s Stores. We think our heatable ranges will be a great fit for their 3-18 year old female customers and early indications suggest the ranges being stocked has sold very well over Christmas and the winter months.”


Intelex Group, the Northamptonshire based inventors of heatable plush toys and home therapy products have been warming the nation since 1995 and are this year celebrating their 20th anniversary as worldwide market leaders in the heatable soft toy and gifts industry.


To find out more about Intelex’s full range of innovative fully heatable plush toys, please visit www.intelex.co.uk.

 

PRESS RELEASE February 2015

Thumbs up for Intelex Group’s New Warmies®


Fresh back from the Spring Fair, Intelex Group are delighted to report a successful trade show with positive feedback from retailers for their new range of Warmies®.

 

Intelex Group has enjoyed year on year growth and 2015 looks set to be another strong year for the business.

 

CEO Philip Gannon attributes their on-going success to a number of key areas in the business: ”We put an enormous amount of effort into creating fresh new designs that are attractive, functional and represent very good value for money and we’ve recently unveiled 27 new Warmies® at Spring Fair which were very well received by our trade customers. Our new Warmies® brand has been rolled out that coincides with the Intelex Group’s 20 year anniversary. We are delighted with our new brand name that is a great representation of our entire range of heatable toys and gifts both here in the UK and internationally.”

 

Product innovation in the heatable product sector has played a key role in driving growth and additional share of shelf space across a wide range of retailers.


The Intelex Group’s portfolio consists of over 20 product categories that appeal to a wide range of demographics. The original Hot Pak® and Warmies® Cozy Range of heatable slippers, boots and neck wraps appeals to adults for it’s functional use as a herbal heat pack to relieve everyday aches and pains. Whilst the Warmies® toys appeals to young children, teenagers, students and adults as brilliant bed warming companions that offer a fun and convenient alternative to the traditional hot water bottle.


Gannon continues: “The number of businesses trading with Intelex Group has grown strongly throughout 2014, taking the Warmies® range to a nationwide audience and expanding into all areas of the independent retail market from home ware and gift shops, toy and department stores, garden centres, pharmacies, supermarkets and into the fashion sector including the likes of New Look, River Island and Claire’s Accessories. The re-launch of our new ecommerce website in the first quarter of 2015 will further facilitate our trade customers ability to access Intelex’s products and marketing resources with the click of a button.”


New Warmies® Highlights - Intelex Group have added considerably to their existing collection, adding new designs to their Warmies® Cozy Plush™, Socky Dolls™ and Dusty Pups™ range.

 

The business has also launched four entire new categories which includes Warmies® Cozy Craft™, Craft Dolls™ Cozy Dogs™ and Cozy Pets™ all which will be sold under the Warmies® brand and supported by newly designed floor and counter display units.”

 

For further information, please visit or call on 01933 679 777.

 

PRESS RELEASE January 2015

Intelex Group to Unveil 27 New Warmies® at Spring Fair


Intelex Group, the Northamptonshire based inventors of the original Hot-Pak® will be unveiling a collection of 27 new Warmies® at this years Spring Fair. to order immediately.

 

This show will be the first trade fair Intelex Group has exhibited at since they announced their intention to re-brand their entire range under the Warmies® umbrella.

 

The re-brand represents an opportunity for the business to solidify all their other brands under just one very strong, internationally recognised brand and to continue to strengthen their position as the original and leading manufacturer of warming gifts.

 

2015 also sees Intelex celebrating their 20th anniversary as the worldwide market leaders in the heatable soft toy and gifts industry. Innovation continues to play a key role for the business. The Intelex design team put a huge amount of effort into creating original new designs every year that are fresh, fashionable and great value for money.


This year will be no exception with Intelex set to launch a further 27 exciting and new Warmies® at Spring Fair. The new range includes a collection of new and colourful animal themed characters with distinctive design features and a collection of adorable heatable dolls. Visitors can also expect to see a new line-up of pretty patterned heatable slippers and boots and there's a few other surprises in store as well.


All of the new designs will be sold under the Warmies® brand and will be supported by complimentary floor and counter display units. Intelex Group are looking forward to welcoming existing and new trade retail customers to their newly designed Spring Fair exhibition stand located at Hall 5, Stand G10-H11.


The spring fair is just about upon us, and we are looking forward to sharing with you our new news. From our fantastic new exhibition stand, we will be showcasing our global rebrand to Warmies® and we will also have 27 innovative new products available to order immediately.

 

In addition to this, we have a special offer for all our Spring Fair visitors to receive 24 free Hot Paks® with a counter display unit, which have a retail value of £240, when you spend over £700 with us at the fair.

 

The Hot Pak® invented by Intelex Group, was the first product of it’s kind on the market, being released back in 1997. It is still the best selling heat pack on the market today and loved by millions around the world.

 

This years spring fair starts this weekend on Sunday the 1st of February, running till the 5th of February, and is being held at the NEC Birmingham.


The Intelex stand can be found in Hall 5 at stands G10-H11


The spring fair shaping up to be a very exciting event for Intelex, and we are looking forward to seeing you there!


PRESS RELEASE December 2014

Intelex Group to Rebrand Heatable Gift Ranges to Warmies® in 2015


Intelex Group, the Northamptonshire based inventors of heatable soft toys, has announced that they are rebranding all of their warming product ranges under the brand name Warmies® to create a very strong internationally recognisable brand that is set dominate the increasingly popular category of ‘warming gifts’.

 

The Warmies® brand will be rolled out across all territories in 2015 and will be applied to all new and existing heatable ranges including Warmhearts®, Socky Dolls™ and Cozy Plush™. Attractive new packaging has been designed with a holographic security feature to freshen up the look of the older ranges and to help make the newer ranges instantly identifiable as genuine Intelex products to the consumer.

 

The rebranding project coincides with Intelex Group celebrating their 20th year as worldwide market leaders in the heatable soft toy and gifts industry. The tagline ‘Warming the Nation Since 1995’ will remain and the business will soon debut a new customer facing website along with a transactional website for trade customers.

 

“The Intelex Group’s Warmies® brand is already well known in other EU countries such as Germany, Switzerland and Italy and by applying this brand across all of the heatable products we manufacture, we can quickly and easily create a very strong global brand that will dominate this category for the next 20 years.” Says Philip Gannon, founder and CEO of Intelex Group and the inventor of fully microwavable soft toys.


He continues “The Warmies® brand perfectly represents the functionality, quality and safety of the products we have been designing and developing for over 20 years and I’m very pleased that we have finally selected a brand name that suits not only all of the product ranges we manufacture but also all of the international markets that we sell into”.


Intelex continues to put a huge amount of effort into creating fresh new designs that are attractive, functional and represent very good value for money. Their in-house design team has just completed yet another round of new product development and they will be showcasing at least 20 totally new ‘on trend’ designs at the Spring Fair in 2015. All of the new designs will be sold under the Warmies® brand and will be supported by newly designed floor and counter display units.


Intelex Groups’ journey began in London in 1995 with the ambition to commercialise a new and innovative way to relieve everyday aches and pains. The revolutionary Hot-Pak® was the first ever fully microwavable herbal heat pack to be sold in Europe and this led to the invention of Beddy-Bear®; the worlds first ever fully microwavable soft toy, followed by Slippies®; the worlds first ever fully microwavable slipper! The company’s founder and CEO is an expert committees member on the BSI committee that introduced a safety standard for this category in 2003.


The business currently supplies over 30,000 retailers worldwide via an established network of exclusive and non-exclusive distributors and also supplies a very impressive list of multiple retailers in the UK including Debenhams, New Look and Sainsburies.

Hooty at Intelex   Cozy Plush at IntelexSocky Doll


PRESS RELEASE November 2014

Cozy-up this winter with Intelex’s Heatable Products


Winter is almost here, and the weather is getting noticeably colder the closer we get to December and Christmas. With the weather forecasters predicting a cold and wet winter, bill-conscious homeowners are looking for alternative ways to keep warm and cozy and saving on heating costs.

 

Here at Intelex, we've been putting the fun into functional products for two decades, creating fully heatable soft toys for children and personal warming products for adults using our high standards of safety and quality.

 

We have a selection of heatable plush toys that come in a wide range of characters that make perfect bed-time companions and excellent alternatives to hot water bottles.

 

With Christmas only a few weeks away, our heatable Hooty™ Owls and our new Warmies® range are proving very popular, along with our recent additions to our Cozy Plush™ toys, including the British wildlife characters of fox, badger and hedgehog selling strongly.

 

Don't forget to keep your shelves well stocked to take advantage of the key gifting season in the run up to Christmas.


Retailers interested in stocking Intelex Group’s fast selling products should register for a trade account at www.intelex.co.uk to view the all ranges online.


PRESS RELEASE November 2014

Penguin Plush Toy Sales Boost


Soft toy Penguins popularity looks set to be given an extra boost this Christmas and beyond. With John Lewis’s latest ad featuring the friendship between a boy and his toy penguin Monty, many are predicting this will bring a further halo effect for all things penguin..

 

Penguins have always burbled away in the background as a popular animal and loved character for children for many years. Whether it’s the animated characters like Pingu, the penguins of movie hit Madagascar and Happy Feet or Wheezy from Toy Story, the penguin features amongst children’s much loved favourites.

 

Intelex Group’s Founder and CEO Philip Gannon says “Our range of microwavable Cozy Plush™ toys have been very popular since we launched in 2002. The Penguin character is one of our best-sellers within the Cozy™ range and has really increased in popularity over the years with the launch of various penguin characters on TV and the big screen. Our customers have already commented the John Lewis’s penguin who is a key focus of their advertising is of a similar design to our own Cozy Plush Penguin, with the added advantage of course that ours is fully warmable!”

 

With an RRP of £11.95, Intelex’s Cozy Plush™ Penguin is super soft and snuggly, filled with treated millet and gently scented with lavender. Simply warm gently in the microwave for two minutes to release the wonderfully soothing lavender aroma. The perfect bed warming companion for children this Christmas.

 

View Intelex Groups full range of Cozy Plush™ heatable toys online including Badger, Bear, Bee, Bunny, Cat and Cow, Owl, Panda and many more including their delightful fully heatable Penguin.


Retailers interested in stocking Intelex Group’s fast selling products should register for a trade account at www.intelex.co.uk to view the all ranges online.


PRESS RELEASE October 2014

Italian Sales Boost due to TV Advertisement


The Intelex Group always enjoys seeing their products succeed oversees, and their distributor in Italy (T-Tex srl.) is currently driving success as a result of their TV advertising campaign. Since the advertisement begun circulating on Italian television, T-Tex srl. have reported an increase in demand for Warmies®, Socky Dolls™ and Hooty™. The full heatable plush toy range is proving popular within the Italian market and the TV advertising has helped create awareness of the products and their dual purpose as both fun and functional bed warming companions. To view the video, please click here.

 

As a result of this success, Intelex Group have recently appointed new distributors in both Belgium and Bulgaria who shall also be using direct advertising to create awareness of the microwavable toys in the run-up to Christmas.

 

IIntelex Group is also expanding into other international markets, teaming up with Wiz, the makers of the Tamogotchi, in Japan, while also restructuring operations in the USA to meet the demands for heatable soft toy products in lucrative American market.

 

Retailers interested in stocking Intelex Group’s fast selling products should register for a trade account at www.intelex.co.uk to view the all ranges online.


PRESS RELEASE October 2014

Intelex Continues to see Success in Britain’s Largest Retailers


While Intelex is expanding overseas, seeing success in Italy and the USA while moving into markets in Belgium, Bulgaria and Japan, the fully heatable plush products also continue to do very well in many of the UK’s biggest retailers.

 

A wide range of national retailers including the likes of Sainsbury’s, Debenhams, New Look, Cargo and River Island have seen continued popularity in our ranges of heatable products.

 

Intelex Group offers a bespoke range service, which allows retailers to style their own Intelex products creating an exclusive range to offer their consumers unique products that they wouldn’t be able to find anywhere else.

 

Intelex Group offers a bespoke range service, which allows retailers to style their own Intelex products creating an exclusive range to offer their consumers unique products that they wouldn’t be able to find anywhere else.

 

Examples of these can be found on Intelex Group's website, along with information about the quantity of orders required for the bespoke service.


Retailers interested in stocking Intelex Group’s fast selling products should register for a trade account at www.intelex.co.uk to view the all ranges online.


PRESS RELEASE October 2014

Italian Sales Boost due to TV Advertisement


The Intelex Group always enjoys seeing their products succeed oversees, and their distributor in Italy (T-Tex srl.) is currently driving success as a result of their TV advertising campaign. Since the advertisement begun circulating on Italian television, T-Tex srl. have reported an increase in demand for Warmies®, Socky Dolls™ and Hooty™. The full heatable plush toy range is proving popular within the Italian market and the TV advertising has helped create awareness of the products and their dual purpose as both fun and functional bed warming companions. To view the video, please click here.

 

As a result of this success, Intelex Group have recently appointed new distributors in both Belgium and Bulgaria who shall also be using direct advertising to create awareness of the microwavable toys in the run-up to Christmas.

 

IIntelex Group is also expanding into other international markets, teaming up with Wiz, the makers of the Tamogotchi, in Japan, while also restructuring operations in the USA to meet the demands for heatable soft toy products in lucrative American market.

 

Retailers interested in stocking Intelex Group’s fast selling products should register for a trade account at www.intelex.co.uk to view the all ranges online.


PRESS RELEASE October 2014

Intelex Group teams up with Wiz in Japan

Growing demand for heatable plush toys including licensed ranges like YooHoo® and Bagpuss® and Intelex’s own brands like Hooty™ and Warmies® is driving international expansion for the Intelex Group with new exclusive distributors appointed recently.

 

Intelex is pleased to announce that they have recently teamed up with the Japanese company Wiz. Wiz are best known for selling the 90s product and craze Tamogotchi, and make a great match for the Intelex business to enable expansion into the Asian markets.

 

Intelex have also restructured operations in the United States with the aim of meeting the increasing demand for heatable soft toys in America. Both Asia and America represent significant market opportunities and Intelex is now well placed to introduce their ever expanding range of innovative microwavable plush toys to an international audience.

 

Retailers interested in stocking Intelex Group’s fast selling products should register for a trade account at www.intelex.co.uk to view the all ranges online.


PRESS RELEASE September 2014

Dobbies Keeping Warm this Winter With Intelex's Heatable Plush Toys.

The Intelex Group is delighted to announce that selected ranges of their fully microwavable plush toys will be available at Dobbies Garden Centres across the UK from 4th September 2014.

 

Dobbies is one of the UK’s largest garden centre chains, with 34 stores across Scotland, England and Northern Ireland and a strong reputation for their high quality plants and garden equipment.  However, the retailer's product range extends beyond the garden, offering visitors a wide variety of products to help consumers relax and enjoy their gardens, making the Intelex heatable products a good fit for the retailer.

 

Northamptonshire Intelex Group are creators of the original award winning Hot Pak® in 1995 and have since then gone on to create a versatile and innovative range of personal warming products including fully heatable boots, slippers and neck wraps to a wonderful array of colourful plush toys including licensed ranges like Bagpuss®, Gromit™ and the well-loved Boofle™ cuddly pup from the greeting cards sector, all of which are fully heatable in the microwave and make wonderful bed warming companions for children aged 3+ and adults too!

 

Intelex are delighted to announce Dobbies will be stocking a selection of Cozy Plush™, Hooty™, Warmhearts® and Dusty Pups™ from the 4th September 2014.

 

Gary Savage, Intelex Group’s General Manager said “We are very pleased to have our products on display at such a long established and highly respected retailer. We think our range of heatable products will sit naturally within the Dobbies gifting range and will appeal to their target audience. We’re looking forward to supporting the Dobbies business with regular innovations in the microwavable product sector to continue expanding the category this year and beyond.”

 

Suzanne Hoblyn, Indoor Living Buyer says “These are fun products that fit well with the rest of our indoor living product range. Here at Dobbies we’re always keen to find imaginative gifts and home-ware that offer our customers both quality and value.”

 

To find out more about Intelex’s full range of innovative fully heatable plush toys, please visit www.intelex.co.uk

 

PRESS RELEASE August 2014

Visit Our New Exhibition Stand at Autumn Fair 2014.


With only days until the opening of Autumn Fair 2014, Intelex are delighted to be showcasing their new exhibition stand.

Darren Ingram, Intelex Group’s Sales Director, said “The Autumn Fair is a big one for us! It's the trade show where many retailers are placing their large volume orders in the run up to the busy Christmas trading period. We are very excited to reveal our new stand and the new additions to our product range.”

Visitors to Autumn Fair can expect to see all Intelex’s favourites from their portfolio including the fully heatable Bagpuss® slippers and cuddly toys, the quirky Socky Dolls™, Warmhearts® and the original award winning Hot Pak® now available to buy in a minimum of six, along with a brand new counter display unit.

In addition to this, Intelex will showcase their brilliant new ranges; The highly anticipated Warmies® along with new products from Hooty™ and Cozy Plush™. British wild-life themed animals seem to be all the rage at the moment, and retailers can place orders for Intelex’s Cozy Plush™ fox, badger and hedgehog, as well as the Hooty™ Friends fox and owls.

Look out for the giant Intelex light boxes on either side of the entrance to Hall 5 featuring Warmies® and Cozy Plush™ and don’t forget to pick up a copy of our quick buyers guide. This convenient pocket size guide compliments our new catalogue for Autumn/Winter 2014 and 2015.

The Autumn Fair is being held at the NEC Birmingham and is Running from the 7th-10th of September. Find us in Hall 5 in the gifts sector on stall number 5J16-K17.

We’re looking forward to seeing you at this years Autumn Fair!
PRESS RELEASE August 2014

Intelex Autumn Fair Preview


The Intelex Group will be exhibiting an exciting new stand at The Autumn Fair this year, showcasing a fresh new look for the business, as well as presenting new ranges for Autumn/Winter 2014.

This new range includes the highly anticipated Warmies® as well as new additions to the Hooty™ and Cozy Plush™ ranges, comprising of the new and improved Cozy Plush Boots™.

The Intelex Group has seen a continued rise in interest in their Heatable Toy range in the recent months, with their range consistently expanding to include new characters and products to satisfy the growing demands of the market, the likes of which will be on display at The Autumn Fair.

Supplying over 8000 retailers worldwide, including big name retailers such as Sainsbury’s, River Island and Debenhams, The Intelex Group has also expanded to supply internationally, proving their product’s popularity.

Darren Ingram, The Intelex Group’s Sales Director, said “We are very pleased to give people the chance to see what we have to offer at this year’s Autumn Fair. We have great confidence in our products as they go from strength to strength, and seeing our new products being released to the public is always an exciting experience. The Autumn Fair is the perfect event to do so and we encourage everyone to pay a visit to our stand to see what we have to offer.”

The Autumn Fair is being held at the NEC Birmingham and is Running from the 7th-10th of September. The Intelex Group will be located in the gifts sector on stall number 5J16-K17.

Visit the Intelex store to view our full range of heatable plush toys.
PRESS RELEASE July 2014

A Bumper Trade Show for Intelex at Harrogate 2014


Fresh back from the Harrogate Home and Gift Fair last week, Intelex have reported high footfall to their stand and a bumper year for pre-season orders.

Darren Ingram, Intelex’s Sales Director comments it was a very successful show for their heatable products. “We now consider Harrogate to be a national show for us. We welcomed customers from as far afield as Southampton, Scotland and Wales, from sectors including Garden Centres, Gift stores and Department stores including Beales and Fenwicks.”

Intelex received phenomenal feedback for their new Warmies® range, retailers loved the style, texture, colours and fabric of the new heatable characters.

The new range of Warmies® is a highly anticipated product line from Intelex in 2014 and presents a real departure from their usual heatable soft plush toys.

The six new Warmies® characters with their patchwork appearance are created in soft cotton, with cute colour combinations. Filled with treated millet and gently scented with lavender, the Warmies® are fully heatable in the microwave to make comforting little bed warming companions for children aged 3+.

The new Warmies® will retail for £14.95, offering retailers attractive margins of over 45%.

The heatable toy sector is creating new growth opportunities for retailers and particularly during the autumn/winter months where the dual function toys make superb gifts for all kinds of occasions, for both children and adults who love the convenient and contemporary take on the traditional hot water bottle.

Visit the Intelex store to view our full range of heatable plush toys.
PRESS RELEASE June 2014

Visit Intelex at Harrogate Trade Show


The Intelex Group will be exhibiting at Harrogate’s Home & Gift Trade Show this year. Running from 13th-16th July, Intelex will be located at Home & Gift Stand Hall B, Stand 9.

We will be showcasing our full portfolio, including our latest exciting new range extensions alongside brand new product lines at Harrogate.

Visiting retailers can expect to see the 35+ new products launched by Intelex throughout 2014 at the trade show, just in time for the Autumn/Winter season.

Darren Ingram, Sales Director at Intelex says, “Harrogate is always a terrific trade fair for us. We are looking forward to showing off our new array of delightful animal characters all of which have recently joined the Cozy Plush™ including our new on-trend fox character which is highly anticipated by retailers and consumers alike."

Building on the success of the fully heatable Hooty™, new characters in that range on display will include the very fashionable Tawny Owl Hooty™.

Likewise, our lovable Socky Dolls™ have been a big hit with the kids aged 3+ and young adults, serving as brilliant bed warming companions. Two new characters, Teddy the Tiger and Flunky the Monkey will also be joining the quirky collection.

Finally, our new and exciting Warmies® range, launched this year, will be on display. These warmable toys, manufactured with a unique blend of different fabrics, colours and textures, giving them a distinctive patchwork look and feel, are sure to stand out on any display counter. Warmies® will RRP at £14.95 and available to buy from July 2014.

If you are in the home and gifting sector, don’t forget to visit our stand to meet the team and view all of our exciting new products!

To book an appointment to see Darren and the team at the Harrogate Home and Gift Fair, just give us a call on 01933 679 777
PRESS RELEASE May 2014

Rising Consumer Confidence Bodes Well For The High Street


According to new figures from BDO’s High Street Sales Tracker, High Street Sales Confidence has seen a significant upsurge over April.

Recovery on the High Street has continued since Easter, with the latest figures from BDO suggesting overall like for like sales growth among mid-market retailers has gone up by 2.7%.

Easter also helped boost footfall, pushing up sales of lifestyle goods by 3.6% and homewares by 7.8%.

These kind of growth figures are most welcome for the high street. We are also delighted to report increases in distribution levels of our licensed and bespoke microwavable toy products which now occupy a wide variety of retail sectors including fashion stores such as River Island and New Look, while we have also increased our distribution among gift shops and toy stores. Our Hot Pak® Body range and warm able toys like Hooty™ and Socky Dolls™ has similarly seen an increased interest from the home and interiors market.

With more sustained confidence on the High Street, these are promising times for the retail sector and indeed, for both us and our retail customers..

If you are in the Home and Gifting sector, don't forget to visit us at the Harrogate Home and Gift Fair in July to see our brilliant new ranges including the much anticipated Warmies® for autumn /winter 2014/2015!

PRESS RELEASE May 2014

YooHoo and Friends™ Continue to Grow on an International Scale .


In 2013, Intelex launched their new licensed range of five fully warmable YooHoo™ characters. The warm able plush toys were a great hit over the autumn/winter season and continue to be a great seller for many retailers.

Popular all year round, these children’s gifts have thrived on the back of initiatives from brand owners, Aurora World, to develop and distribute the second season to an international audience, with broadcasters in Europe, the Middle East, Latin America and Asia all agreeing to commission the series.

Aurora World's original range of toys continues to go from strength to strength, with take-up of the product from the Grocery sector, Argos Online and Hamley’s to name a few.

Supplementing this range is Intelex’s very own fully licensed and fully microwavable YooHoo and Friends™ plush toys. Already proving popular among department stores, gift shops and online retailers, Intelex’s bed-warming YooHoo and Friends™ range offers both retailers and consumers an even greater choice when it comes to YooHoo™ merchandise.

Included within the bestselling plush line up are the 5 core characters: YooHoo™, Pammee, Roodee, Lemmee and Chewoo. All of these characters are available from the Intelex website in an assortment of sizes. .

The Yoohoo and Friends™ microwavable plush toys have an RRP of £14.99, visit the YooHoo™ category page to find out more information.

PRESS RELEASE May 2014

The History of Warmable Products.


Heatable bed warming aids and pain relief products have had quite a history. Here’s a few interesting facts:.

· Containers for warmth in bed were in use as far back as the 16th century, with early incarnations containing hot coals from dying embers of a fire.

· Prior to the invention of rubber, these early hot water bottles were made up of materials such as zinc, copper, glass, earthenware and wood, while wrapped in a soft fabric bag to prevent burning.

· A bed warming pan was used throughout European homes in winter up until the early 20th century. A metal container, fitted with a container and a solid perforated lid would be filled with hot coals and placed under the covers of a bed until warm.

· In 1903, a design by Croatian Edward Penkala becomes the first patented hot water bottle using natural rubber and PVC..

· In 1912, SI Russell invents the first electrical heating pad.

· With electrical central heating spreading to homes throughout the latter half of the Twentieth Century, hot water bottles remained popular and continued to hold additional appeal to those who wanted to save on their electricity bill.

· Conventional hot water bottles also used for the local application of pain relief

· The modern version nowadays includes items such as Heat Packs safe and convenient to warm in only minutes in the microwave, such as Intelex’s original and revolutionary Hot-Pak® design.

· Since 1995, leading warmable product and plush toy manufacturer Intelex develop and innovate a wide variety of fully warmable products designs for both adults and children. Innovative products include the best selling Cozy Plush® range, quirky Socky Dolls™, on trend Hooty™ owls, as well as licensed products such as the much loved Bagpuss® and YooHoo and Friends™.

PRESS RELEASE April 2014

Why Warmable Toys Are Popular All Year Round.


Traditionally, Intelex’s warmable toy products have proven to be popular and vital products during the winter season, for both helping provide heat application to relax tired and aching muscles and for keeping the bed warm during those cold winter nights. Simply put, the likes of Intelex’s Cozy Plush™ models and Hooty™ owls are great, instantly microwavable substitutes for the traditional hot water bottle.

However, such is the versatility of Intelex’s products, they can be used right the year round, including even in the summer months. While heated bed warming companions may not sound ideal during humid nights in bed, the likes of Intelex’s Hot-Pak® can help alleviate everyday aches and pains.

A little heat applied to the area can do wonders to help relax tired and aching muscles, a well known principle of heat application. .

Alternatively even, during the warmer months, the Intelex Hot-Pak® can be placed in a bag to be chilled in the freezer before being used as a cold press to soothe discomfort or soreness. 

Along with the Hot-Pak® Body Range, which includes slippers, boots and a traditional hot water bottle, these Hot-Pak® products are gently scented with lavender to provide you with the relaxation.

You can purchase Intelex’s original Hot-Pak® products at all good retailers or online at Intelex for a RRP of £9.99.

PRESS RELEASE April 2014

Homewares Sector Proves Lucrative for Intelex Group.


The Intelex Group, manufacturers of heatable plush toy products including Yoohoo and Friends™ and Hooty™ have reported an increase in demand from homeware and interior stores, keen to grow and diversify their toy and gifting range offering.

Intelex’s products have proven to offer retailers a versatile product range, with their heatable toys appealing to a wide audience from children aged 3+ to teenagers, students and older adults too.

Wide distribution has been achieved in all manner of gift shops, toy stores, garden centres and department stores and with the launch of on trend products like Hooty™ and Socky Dolls® fashion stores like New Look and River Island have begun stocking the fully heatable toys stocked alongside their night-wear range, and as impulse gift buys.

Intelex has recently observed an emerging growth sector for their heatable toys and Hot Pak® Body range products; the homeware and interiors market. Robert Dyas and high street Cargo stores are currently selling a variety of Intelex’s heatable toy ranges and there is much wider interest currently being shown from a number of multinational high street brands, along with existing clients from the sector doubling their listings and sales on last year. 

The heatable toy category is of interest as homeware stores continue to look for innovative new products and brands, that meet their margin requirements and offer customers an exciting and dual functional product at an accessible price point.

With 2014 set to be another bumper year of innovation for Intelex with the launch of Warmies™ and extensions to the popular product ranges of Hooty™, Socky Dolls® and Cozy Plush™, available in July 2014, consumers can look forward to seeing a greater choice of Intelex’s heatable plush toys on retailers shelves in the homeware and interiors industry this year. 

Visit Intelex at this year Harrogate Home and Gift Show Hall B Stand 4. For more information about Intelex products visit www.intelex.co.uk
 
PRESS RELEASE March 2014

New Cozy Plush™  Fox Character to Join the Intelex Portfolio


The Cozy Plush™ range has been a great success for Intelex since launch in 2005.  Selling over 12 million products worldwide, the Cozy Plush™ range continues to be popular with consumers and a firm favourite on the retainers shelves. 

Intelex are delighted to announce some exciting new additions to the fully heatable Cozy Plush™ toy range.

With input from both consumers and retainers,  Intelex have created an array of delightful new animal characters including a wise snowy owl, a mischievous badger,  a super cute giraffe,  a beautiful Bear, an adorable Hedgehog and a friendly turtle among the exciting new designs.

Importantly, the expanded collection will also include a clever and cunning new animal character to delight children.   With Ylvis’ song ‘What Does the Fox Say?’ becoming one of the top trending videos on YouTube throughout 2013, and with Project Nursery predicting fox designs to be a top trend in 2014, Intelex have responded by adding a brand new fantastic fox to the Cozy Plush™ range, which will no doubt appeal to both boys, girls and grown ups too. 

Speaking about the newly expanded Cozy Plush™ range, Intelex’s Sales Director Darren Ingram said “The Cozy Plush™ range is one of our most successful brands within the Intelex portfolio and the new characters we are making available for autumn/winter 2014 will continue to offer retailers fresh, original products which will be available to buy from August 2014."

All products in the Cozy Plush™ range are fully heatable and in only two minutes in the microwave will be ready to help lull little ones off to sleep with their comforting warmth and gentle scent of relaxing lavender. Serving as a fun and fashionable substitute for the traditional hot water bottle, the Cozy Plush™ range will delight kids and grown-ups alike 

In order to find out more about Intelex’s new Cozy Plush™ products, please visit Intelex’s website www.intelex.co.uk, call on 01933 679 777 or send an email to  sales@intelex.co.uk
 
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PRESS RELEASE March 2014

SAY HELLO TO THE NEW HOOTY™!


With 2014 looking set to be another bumper year of innovation for the Intelex Group, retailers and consumers can look forward to more new characters joining the popular range of fully warmable owls; Hooty™.

Originally launched in 2012, Hooty's™ popularity proved to have wide ranging appeal with the product being stocked in high street fashion stores like New Look and homeware and department stores like Lakeland, Cargo to Debenhams.  The Hooty™ range went on to expand in 2013 to include cute screen cleaners for phones and LCD screens.

Darren Ingram, Sales Director at Intelex said, “Hooty™ has been a strong seller from day one.  Our Hooty™ Snowy variant and the screen cleaners have sold particularly well over the winter.  The feedback from retailers regarding the range extension at Spring Fair was unanimously positive and we can’t wait to officially launch the new Hooty™ in July this year.” 

Recently showcased at Spring Fair International at the NEC in Birmingham, two new Hooty™ will soon be available to buy from Intelex in the coming months.  The new Hooty™ variants will be available in snow-white/grey and a very on-trend tawny owl, both of which will compliment the snowy owl character launched in 2013 and will hold appear for an older female audience of teenagers and students. 

Like all Intelex’s warmable plush toys, Hooty™ is designed to offer customers of all ages an on-trend fashionable plush toy alternative to the traditional rubber hot water bottle. To turn Hooty™ into a bed warming companion or aching muscle soother, simply heat Hooty™ in a microwave for less than two minutes and enjoy. 

In order to find out more about Intelex’s new Hooty™ products, please visit Intelex’s trade website www.intelex.co.uk, call on 01933 679 777 or send an email to sales@intelex.co.uk 
 
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PRESS RELEASE March 2014

Plush toys included in TIA’s top trends for 2014


The Toy Industry Association has recently compiled a report showing the latest toy trends for the year ahead. Amongst the remote controlled toys, zombies and inflatable toys, the TIA have predicted large-sized toys to be one of 2014 key toy trends to look out for.

In particular, the likes of larger sized plush toys were mentioned alongside doll’s houses and inflatable toys, with toy makers  increasingly creating toys that give kids more freedom than ever to play exactly how they want. 

The emphasis on large-sized toys can be seen in contrast to the micro trend that has been prevalent in the last few years.  

Allowing kids to engage in more imaginative role-play activities, the affordability and flexibility of large sized toys explains their considerable appeal.
 

Of course, this bodes very well for Intelex, with our ever expanding range of microwaveable plush toys , with plenty of new toys developed for 2014. We have innovated toys that offer great sensory play, with interesting fabric textures and glorious-smelling scents including our very well received warmable Christmas Jumpers . The anticipated ‘Warmies®’ are a fine example of this. Moreover, the microwaveable features of our designs mean our products can be used as practical and fun alternatives to the traditional hot water bottle.

The trends suggest how Intelex’s ‘bigger’ toys will appeal to value-conscious shoppers looking for affordable toys for multiple purposes, with the added advantage of them being impressive gifts at kids birthday parties!
 

Click here to see the TIA’s original press release on 2014’s top trends.
 
PRESS RELEASE February 2014


Meet Intelex's New Range of Warmies®


The Intelex Group are delighted to announce the launch of a brand new range of warmable plush toys, called ‘Warmies®’. Launching as part of Intelex’s Autumn/Winter 2014 range, it is expected the new and innovative Warmies® will be well received across a host of different retailers from department stores, toy shops, pharmacies, garden centres and independent gift shops across the UK.

Retailing at an RRP of £14.95, there will be six Warmies offered in the current range, with further line extensions planned in 2015.
 

Having recently been unveiled at Spring Fair International earlier this month, the feedback received for the latest product created by warmable toy innovators Intelex, has been positive with many retailers visiting the stand showing interest and offering enthusiastic comments for the new Warmies® range.
 

The Warmies® themselves are something of a departure from Intelex’s previous ranges of plush toys. The Warmies® feature an unusual design.  The blend of different fabrics, colours and textures give the products a quirky and lovable look and feel. Filled with treated millet, the Warmies® are fully heatable and gently scented with lavender.
 

The entire Warmies® plush toy can be gently warmed in the microwave and in less than two minutes will offer a colourful, fun and friendly alternative to the traditional hot water bottle.
 
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PRESS RELEASE February 2014

New and Improved Cozy Boots and Slippers from Intelex


The Intelex Group are back fresh from a successful Spring Fair, where they showcased a number of new and fully warmable collections, one of which received terrific feedback from visitors to the Intelex stand. The Cozy Body Range™ including boots, slippers and warmable bottles, sits under the best selling Cozy Body Range™, which includes the best selling Cozy Plush™ toys, neck wraps and miniature hand warmers.  The entire Cozy Range™ originally created in 2005 has been extended in line with consumer and retailer demand and 2014 will see the launch of more new variants within the collection.

The new and improved Cozy Boots™ and Cozy Slippers™ were presented at the Spring Fair and retailer feedback has been very positive.  The range has been adapted and improved to include a wider range of vibrant colours, including royal blue and vivid pink. With a more sturdy sole and much more lighter in weight, consumers are able to walk even more comfortably in the fully microwavable slippers and boots.  With luxuriously soft fabric, the Cozy Body Range™ creates the ultimate in relaxation to soothe tired toes and feet; the luxury boots and slippers simply need to be gently warmed in the microwave in order to achieve the ultimate comfort for tired and aching feet.

Furthermore, the Cozy Boots™ and Cozy Slippers™ collection are scented with a french lavender fragrance, enhancing their relaxing quality.


With the boots retailing for £16.95 and the slippers for £14.95 the range of boots and slippers can be found in a variety of department stores, pharmacies, and gift shops and have in the past proved popular for gifts at any time of the year and particularly so during winter and Christmas.  With rising gas and electricity prices, many consumers are looking for cost effective and novel ways to stay warm and Intelex’s fully microwavable range is helping cater to this demand.


In order to find out more about Intelex’s new and improved Cozy Boots™ and Cozy Slippers™, give their friendly team a call on 01933 679 777, or send an email to sales@intelex.co.uk.
 
PRESS RELEASE January 2014

Intelex in the Big Apple!


We have some exciting news, following on from Toy Fair! Intelex will be one of the 1,100 exhibiting companies at one of the biggest events in the toy trade industry: the Toy Industry Association’s (TIA) 111th American International Toy Fair. With over 150,000 products on display from some of the leading names in the Toy Industry, the international Toy Fair is the toy trade event.
 

Running between the 16th and the 19th of February, the Toy Fair will be held at the Jacob K. Javits Convention Center on the west side of Manhattan, which boasts 400,000+ square feet of exhibition space.

The Intelex Stand will be found at Booth 6083, where the latest product ranges, including the Hooty™ range and YooHoo & Friends™ will be showcased. 

To book an appointment to see the Intelex team at the US Toy Fair, please call on Tel: 512-827-7570 or contact the team at sales@intelexusallc.com
 
PRESS RELEASE January 2014

INTELEX’S NEWEST ADDITIONS TO BE SHOWCASED AT THE TOY FAIR!


As we welcome in the New Year, our first major event of the year is already on the horizon: January’s Toy Fair!


To be held at the Kensington Olympia, the stunning exhibition centre located in West London, Toy Fair gives us the chance to showcase our ever growing portfolio to customers new and old and we’ve got some exciting new products to be launched in 2014.

With great feedback for our Socky Dolls™ range, we will be expanding our fully microwaveable Socky Dolls™ in Spring 2014. Hot on the heels of last year’s additions of Curtis and Bellamy, we’ll be bringing you more mischievous characters who will join the Socky Dolls™ family of colourful bed warming companions.

Our Hooty™ owl range was incredibly popular during 2013.  The additions of Snowy Hooty™ and the pretty  adorable Hooty™ Friends collection, along with the useful Hooty™ screen cleaners were all very well received by the trade. In 2014, we will be expanding our Hooty™ range with a number of exciting products that you will be able to browse at our Toy Fair stand.

Plans are afoot with our licensed  YooHoo™ branded products as well.  The YooHoo™ brand is incredibly popular with the kids and our fully warmable versions are going down a treat, expecially during the colder winter months.


On a final note, our retail customers can look forward to a  new well-known licensed character who will be joining the  Intelex ranks during the course of 2014!

To see our new products, come visit us at the Kensington Olympia between Tuesday 21st January and Thursday the 23rd (9am-6pm). We will be located at stand ‘F110’, and we look forward to seeing you there!

To book an appointment to see Darren and the team at Toy Fair, just give us a call on 01933 679 777

 
PRESS RELEASE November 2013

We’ve got the whole family covered this Christmas!


Whether it’s vintage inspired useful products that will thrill Nanna’s or Aunts, or the latest designs for the kids, here at Intelex we are hoping our portfolio of warmable products will help your customers capture the essence of great gift giving for this years  Christmas season.


Well and truly catering for the entire family, our products have cross-generational appeal.  


For instance, available in vintage velour, tartan or corduroy designs is our original Microwavable Hot-Pak®.  This is the original and our best-selling product in the market today.  Hot-Pak® was designed to ease every day aches and pains. Popular with elder generations since its inception in 1995, our Hot-Pak® is an ideal, cosy gift for the grandparents or older relatives to provide them with comfort throughout the cold winter months ahead. 


For those who remember, Bagpuss® was surely the most loved cat on television! Fondly remember in spite of the fact only thirteen episode were ever made, in 1999 Bagpuss® topped a BBC poll for the UK's favourite children's TV programme. Available in a luxurious plush design, Bagpuss® feels warm, cosy, and cuddly, and will evoke nostalgic memories of the 1970s among those old enough to remember.  Our other Bagpuss® designs include some stylish (and snug!) slippers and boots, that have proven very popular with both younger and older generations and will certainly make a popular gift for Christmas.

A cracking toy product for the young lads is Gromit™ of Wallace and Gromit fame. A true action-adventurer, Gromit™ has been seen in all kinds of capers on television and on the silver screen. Now the boys can own a warmable Gromit™ as the perfect companion this Christmas-time!


Last but not least, what little girls wouldn’t love our adorable Hootys™ range?  Available in plush or floral styles and with the owl trend still going strong, our owl themed Hootys™  are available as screen wipes or fully heatable soft toys, the perfect little bed warming companions.

Other gifts for the kids and teens include the mischievous Socky Dolls™;  available in 8 different quirky characters, including the newest additions, Bellamy the Bear and Curtis the Cool Cat, the Socky Dolls™ are destined to go down a treat this Christmas. 


All in all, Intelex have got the whole family covered with a range appealing to the whole family. Our heatable products are both fun and functional, with accessible price points and in attractive packaging making them a unique and novel Christmas gift.  
 
 
 
PRESS RELEASE October 2013

Intelex Knitted Warmers Featured on ITV’s 'This Morning' Show!


The little Pig and Bunny from Intelex’s Knitted Warmers™ range made a special guest appearance on ITV’s ‘This Morning’ last week!


Featuring among other gadgets and gizmos as part of Jenni Falconer’s alternative guide to staying warm this winter, our Knitted Warmers Bunny and Pig, dressed in their little striped jumpers seemed to be adored by the presenters who remarked  how nice they would be for neck ache or tummy ache too.


The feature demonstrates the widening appeal of our products here at Intelex, and, with gas and electricity prices controversially expected to rise by 10% over the winter months, demand for our warm cuddly product range is set to increase, according to Philip Gannon, inventor of heatable soft toys and founder of the Intelex Group. 


Philip says “With rising energy prices, consumers across the UK are becoming increasingly frustrated. Nowadays there’s a trend for easy and fun heating solutions to save on bills at bedtime. Our heatable products certainly allow that, and can provide comfort at all times in the home to both children and adults.’


Available at Debenhams, and at other major retailers and independent stores, you can expect our Knitted Warmers, particularly pig and bunny to be in high demand after their TV debut! 

 
 
 
PRESS RELEASE October 2013

New socks on the block! Perfect Christmas Gifts.


Launched in 2012 with great success Socky Dolls™ have gone on to become one of Intelex’s most popular selling brands.  Coming from a magic land far away inhabited by lost socks, Socky Dolls ™ make stellar companions for children and adults, throughout the day and throughout the night.  


This year, Intelex have made some exciting additions to the Socky Dolls™ family which are proving very good sellers since introduced in July this year.  Retailers have been keen to add the fresh new characters to extend their Socky Dolls™ range for Christmas.


The first of these wacky and warming dolls is Bellamy. While he may be a little clumsy at times, this bear has a tale or two to tell, keeping the other dolls entertained with his fanciful tales from afar. He is kind, a true friend, and yours to love! 


Alternatively, you can have Curtis the cool cat: canny and street-wise, from time to time Curtis likes to play pranks, but only in the name of good fun! Nevertheless, Curtis is a great friend, and another fun new member of the Socky Dolls™ gang. 


Made entirely from 100% cotton sock material, both Curtis and Bellamy are lovable creatures, filled with treated millet, fully microwavable and gently scented with calming French Lavender;


Stocked in high street stores like River Island and Dunelm, and available online at stores like I Want One of Those and Firebox,  Socky Dolls™ make  fantastic bedtime companions and a lovely Christmas Gift idea for kids and adults.  Please be sure to keep topping up your Christmas stock to avoid out of stock on shelf.

 
PRESS RELEASE October 2013

Retro classics given the modern spin! 


Back in February, the Toy Industry Association (TIA) announced its top six toy trends for 2013. Among the six predictions, TIA stated that back-to-basics retro and vintage playthings were coming back in a big way.  


The renewed interest in all things retro plays nicely to a number of products in Intelex’s portfolio however, as always with Intelex, our traditional approach comes with a modern twist! 


Take for instance our Warmhearts® rag dolls. In an exclusive first for the industry, we have modernised a classic by making our Rag Dolls fully microwaveable. Alternatively, the Warmhearts® are also available with a removable heat pack are are hand-washable.  Choose between three different Warmhearts®: Candy, Ellie, and Olivia. A fantastic, versatile range for all ages, the Warmhearts® dolls are fabulously timeless and modern at the same time! 


The lasting popularity of classic TV character Bagpuss® (available in our range as a neck-warmer, slippers, boots or a more traditional doll) further demonstrates that the vintage craze shows no signs of abating! With beautifully soft fabric and filled with treated millet, our Bagpuss® range are fully heatable, and  have been hugely popular among people of all ages.  It’s a great gift idea for children and adults this Christmas. 


We have also focused on creating classics for future generations. No doubt soon to become a staple of households in years to come are the Hootys™ range of heatable owls. Hootys™ are an attractive colourful range of microwaveable owls. Different Hootys are available in an assortment of styles and fabrics, with the Hootys™ snowy owl added  as a new character for 2013 and proving to be wildy popular since launch our little Hootys™ are literally flying off the shelves (no pun intended!). These nocturnal niceties are the perfect bed warming companion and are gently scented with lavender for a great night’s sleep. Who knows…maybe Hootys™ will be recalled nostalgically in fifty years’ time? 


Don’t delay getting your Christmas orders in, stock is moving very fast indeed!

 
 PRESS RELEASE October 2012

Fill your shelves with toys on trend for 2013


Our busiest season is almost upon us (the season to be jolly, that is!)  


Back in July, Hamley’s predicted that Christmas would be dominated not by games consoles and action figures, but by pets instead! All this bodes rather well for Intelex, with our fantastic collection of heatable soft animal toys.  


This Christmas we have a tremendous range of toys from old favourites to familiar faces from television. Take Gromit™, of Wallace and Gromit™ fame. A fixture on the telly at Christmas year on year, Gromit™ is one of the stars of our licensed range, alongside his best mate Shaun the Sheep™. While you watch their adventures on the TV this Christmas, why not have them keep you warm as well? 


The fondly remembered Bagpuss™ also features in our licensed range. ‘The most important, the most beautiful, the most magical saggy old cloth cat in the whole wide world’ can either be bought as a pair of slippers, or boots or a neck warmer. He can also be bought as a more traditional doll. With super-soft, beautiful fabric, the timeless Bagpuss™ has proven to be incredibly popular with all ages. 


Another fantastic bed-warming companion for those cold winter night is Boofle™. Well known if you have ever spent time in a card shop, Boofle™ is another expected bestseller this Christmas. 


Outside of our licensed range, we have tried and true family favourites, such as the teddy bear, in stock. Except with the Cozy Plush™ bear we have put a new spin on an old classic: he is not only heatable and irresistibly cuddle-able, he is scented with a relaxing lavender aroma too. 


We also stock microwaveable neck-warmers, slippers and booties, with plenty of appealing characters available in each collection.  Don’t delay placing your pre-season orders for Christmas, stocks are selling fast!

 
PRESS RELEASE September 2013

Thanks to everyone who visited us at Autumn Fair. 


With thanks to you our customers, we’ve enjoyed another fantastic year at the Autumn Fair at the start of this month. We welcomed a mix of new and our regular loyal customers visiting our stand and we are happy to report many of you placing some fantastic orders and showing enthusiasm for our new ranges of Yoohoo™, Boofle™ and our Knitted Warmers™


There’s a lot of love for Socky Dolls™ at the moment too, especially with the addition of our two newest characters Curtis the cat and Bellamy the bear.  Looks like Socky Dolls™ are set to hit the Christmas shelves in a big way this year based on the volume of orders taken at the show.  Their cute, colourful, warmable of course and just a little bit wacky.  Young children will love a little bedtime story around their Socky Dolls™ character; your story can start with…”Ever imagine where those lost socks go to live?  It’s a fun filled happy place filled with Socky Dolls™ having extraordinary adventures….” And with your little one snuggled into the warmth of their Socky Dolls™, they will be off to sleepsville in moments!  Bliss for them and bliss for adults!


And who can forget YooHoo and Friends™ - you guys loved our super new range of fully warmable Yoohoo™ plush toys.  Given their successful track record, it’s no wonder retailers are a tad excited about the prospect of a heatable YooHoo™ hitting their shelves.   Perfect stocking fillers and birthday gifts for little ones aged 3+.  


We are recommending retailers keep their orders topped up over the next two months to avoid running out of stock, especially to ensure you’re ready to advantage of those early bird Christmas shoppers!

 
Thankyou
 
PRESS RELEASE September 2013

Retailers Get Set for Christmas


Intelex’s range of popular Christmas lines, which includes the Winter Warmers™ and Hooty™ Screen Cleaners, are being quickly snapped up as retailers continue to place orders for their Christmas stock.  


Retailers sure are loving the Winter Warmers™ collection; these fully heatable knitted jumpers are available in a festive range of colours and patterns and draw on the popular arts and crafts trend. All of the jumpers are filled with treated millet and create a wonderful festive feeling with their Christmas scent, think warming spices, cinnamon and orange…the smell of Christmas.  At £11.95 RRP they would make a really cute novelty Christmas gifts for both friends and family, perfect stocking filler territory people!!   


Another hot favourite for this Christmas is the very useful Hooty™ Screen Cleaners.  Following on from their success with the fully heatable Hooty™ owls, Intelex have developed the mini Hooty™ range of screen cleaners for computer and phone screens. These loveable little owls are a fantastic and fun alternative to grabbing whatever comes to hand to clean (or scratch) your screen!   Invaluable for wiping fingerprints off LCD and mobile phone screens, the Hooty™ owls are a perfect novelty gift at just £4.95 RRP for the phone screen cleaners and £7.95 RRP for the LCD cleaners. Supplied in attractive gift packaging, great for impulse buys and will add a bit of Hooty™ magic to retailers Xmas gift displays.  


Place your orders online now and don’t forget your free delivery on orders over £150.
 


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